E-commerce is the volume game in commercial video — you don't need one film, you need a film per product, per campaign, per season. REELIFY's AI production makes scalable video marketing financially viable for e-commerce retailers with ranges of all sizes. Order a film for your best seller today and build the library at your own pace.
How does commercial video increase sales for e-commerce?
Traditional video production is a barrier for most e-commerce retailers: a single film production costs as much as your monthly revenue, and you have hundreds of products that all deserve moving images. The result is that most e-commerce retailers rely on static images and miss the conversion lift that video consistently delivers — product pages with video consistently show significantly higher conversion rates than pages with still images only.
With REELIFY's pricing (from SEK 6,495 per film), you can start with your three best sellers, measure the results and build out your video library on an ongoing basis. The VÄXA package (SEK 19,995/month) gives four films per month — one new product film every week — for e-commerce retailers who want to industrialise their video marketing.
What should a product video for e-commerce contain?
- Product in focus: a clear presentation of what it is, what it looks like and what it does. No distractions.
- Call-to-action: "Shop now", "See the full range", "Limited availability" — a clear call that drives to the product page.
- Platform optimisation: Meta Ads and Google Shopping Ads require specific formats and lengths. We deliver the right format for each channel you advertise in.
We produce films for all product categories: clothing, electronics, home goods, cosmetics, sport, toys and more. The product's category determines visual language, tempo and tone — we adapt to what converts in your niche.
Which video format suits e-commerce adverts by platform?
Different advertising platforms require different formats and lengths for optimal performance. Here are the most common:
- Meta Ads (Facebook + Instagram): 9:16 for Stories and Reels (15 sec optimal), 1:1 for Feed (15–30 sec), 4:5 for mobile feed
- TikTok Ads: 9:16, 15 sec is the sweet spot for conversion campaigns
- Google Shopping: 16:9, 15–30 sec for Performance Max campaigns
- Pinterest: 9:16 or 1:1, 6–15 sec for shopping pins
REELIFY delivers in the format you specify in the form. All standard formats are included at no extra cost.
Commercial video for Black Friday
Black Friday is the most important period of the year for most e-commerce retailers, and the most competitive for ad placements. CPM (cost per thousand impressions) on Meta Ads tends to rise sharply during Black Friday week. This means that an advert with a high CTR (click-through rate) is critical to maintaining profitability in the campaign. A professional commercial video with a clear product and clear offer consistently delivers higher CTR than static images.
Plan your Black Friday film at least 14 days before campaign launch — that gives the Meta algorithm time to learn who clicks, which lowers your cost per purchase when the campaign ramps up in earnest. With REELIFY's 1–3 day delivery, you can order in early November and still have time for a revision.
Video on the product page, not just in adverts
Most attention around e-commerce video is directed at advertising, but video embedded directly on the product page has an equally large — sometimes larger — effect on conversion. A customer already on your product page who sees a 15-second product film converts considerably better than a customer who only sees static images. Full usage rights in all REELIFY packages means the same film you run in Meta Ads can also be embedded on the product page — one investment that delivers returns across multiple channels.
