Traditional commercial video production can cost from SEK 50,000 to several hundred thousand kronor. With AI video and AI commercial video from REELIFY, the same type of video costs SEK 6,495–7,995, with delivery within 1–5 business days. The price difference is explained by the entire production taking place digitally, without a film crew, without studio booking and without a post-production agency.
Video production pricing 2026
Traditional commercial video production involves a range of cost-driving stages: pre-production (script, storyboard, casting), a filming day with crew and actors, studio hire or location fees, and post-production with editing, colour grading and sound design. Each stage is invoiced separately.
Price levels vary by complexity, but the following ranges are representative for 2026:
- Simple social media video (15–30 sec): SEK 50,000 – 150,000
- Brand video with actors: SEK 150,000 – 300,000
- TV commercial with full production: SEK 300,000 – 500,000+
In addition to the production cost, separate costs for music licences, actor fees and any CGI often apply. Lead time is typically 3–8 weeks from briefing to delivery.
AI commercial video pricing 2026
REELIFY offers three packages at fixed prices with no hidden costs. Music, sound effects and full usage rights are always included.
AI commercial video vs traditional production
Below, REELIFY is compared against the two most common alternatives: UGC creators and traditional production agencies. Price is per video, excluding VAT.
Why is AI commercial video cheaper?
Traditional commercial video production is a manual process involving many parties. A typical filming day costs SEK 15,000–30,000 for crew fees alone. Studio booking comes on top, as do actor fees, post-production and project management. Every step adds time and cost.
AI production eliminates most of these costs. There is no film crew, no studio hire, no actor fees and no separate post-production phase. The entire process — from brief to delivery — is handled digitally with AI tools and quality-reviewed by experienced video producers.
The price difference is not a sign of lower quality for the right use case — it is a structural difference in production method. For short commercial videos optimised for social media, AI production gives a result that is hard to distinguish from traditionally produced material.
AI commercial video for businesses — when should you choose it?
AI video is sufficient for: commercial videos for Instagram, TikTok and Facebook, product showcases, brand videos without human actors, e-commerce ads, and all content where fast iteration and low cost matter more than filmed human presence.
AI video is not sufficient for: commercial videos that require specific filmed faces or personalities, live event documentation, TV campaigns with broadcasters' technical requirements, and storytelling that depends on subtle human emotions performed by actors.
Unsure which option fits your project best? We review your case with no obligation.
Hidden costs in traditional commercial video production
The SEK 80,000 quote looks reasonable — until you start counting everything that wasn't included. Traditional commercial video production has a structural tendency to underquote and overdeliver on the final invoice. Common add-on costs that rarely appear in the first quote:
- Overtime on filming day: a filming day that runs long is often invoiced hourly after the agreed end time.
- Revisions in post-production: most traditional production companies include one revision. Additional changes cost SEK 5,000–20,000 per round.
- Music rights: if you don't choose music library tracks, the licence fee for a well-known track can exceed the entire production cost.
- Location fees: filming in a property, a shopping centre or a public space often requires permits and fees that are not always included in the quote.
- Separate platform exports: if you want the video in 9:16 as well as 16:9, many agencies charge extra for each format conversion.
At REELIFY, the price is fixed. Music, sound effects and full usage rights are always included. One revision is included per order. No hidden extras.
ROI on commercial video — how do you calculate the return?
There is no universal answer to whether a commercial video is worth the cost — it depends on your margin, your conversion rate and how you measure. But here is a concrete calculation that illustrates the difference:
Assume you sell a product for SEK 1,200 with a 40% gross margin (SEK 480 per unit sold). You buy a Meta Ads campaign for SEK 5,000 per week. With a static image ad, the campaign converts at a ROAS of 2.5 — you sell for SEK 12,500, earn SEK 5,000 minus ad budget = SEK 0 net profit.
With a professional AI commercial video (SEK 6,495 one-off cost), CTR rises by 40% and ROAS to 3.5 — you sell for SEK 17,500, earn SEK 7,000 minus ad budget = SEK 2,000 net profit per week. The video cost is recouped in three weeks. After that you run cheaper advertising thanks to better quality scores.
This is not a guaranteed outcome — but it shows why many e-commerce businesses treat their commercial video as an advertising cost, not a production cost.
Cost per click vs cost per video
A common misconception is that video ads are always more expensive to run than image ads. In Meta Ads and Google Ads, an ad's CPM (cost per 1,000 impressions) is partly set based on quality score and engagement. A video ad with high completion rate and high engagement receives a lower CPM — meaning you pay more for production but less per actual impression. Net cost per conversion is often lower for well-produced video.
Commercial video cost by industry
The price for a REELIFY video is the same regardless of industry — that is one of the advantages of AI production. But needs and volumes vary considerably. Here is what we see from different customer segments:
- E-commerce: Typically starts with SHOW (SEK 6,495) for the best-seller, then GROW (SEK 19,995/mo) once results are visible. Priority: product videos and seasonal campaigns.
- Restaurant and food sector: SHOW at SEK 6,495 per seasonal dish or campaign. Produces 4–8 videos per year for Facebook and Instagram.
- Industry and B2B: SELL (SEK 7,995) is most popular — 30 sec gives room to explain the product. Used primarily for LinkedIn and website.
- Health and supplements: High test volume — the industry A/B tests actively. The GROW package (SEK 19,995/mo) gives four videos for ongoing campaign testing.
- Natural products and e-commerce: Brands with a strong origin story prioritise one considered video per season rather than high volume.