Industrial products and B2B services are hard to sell with text but easy to communicate with moving image. REELIFY produces AI-generated commercial videos that show how your product works, what problem it solves and why your process is superior — without requiring you to stop production for a film shoot.
Why do industrial companies choose commercial video?
In B2B and industry it is common to assume that commercial video is not relevant — that decisions are made rationally based on quotes and specifications. But research shows B2B buyers tend to consume a large number of pieces of content before contacting a supplier, and video is the highest-converting format at every stage of the buying process. A clear product film reduces the sales cycle and cuts the number of repeated questions to the sales and support team.
AI production opens possibilities that traditional film production cannot match cost-wise for B2B: process visualisation of chemical reactions, machines' internal mechanisms, flows and transformations that are normally invisible to the naked eye. We create visual explanations of your product that work on your website, on LinkedIn and in sales presentations.
What should a commercial video for an industrial company show?
- Product demonstration: how the product is used in practice, step by step.
- Process visualisation: shows how your service or product solves a problem that is otherwise hard to see.
- Comparison film: your solution versus the standard method — concrete, measurable difference.
- LinkedIn-optimised: 16:9 format, professional feel, text overlay for silent viewers.
The SELL package (SEK 7,995, 30 sec) is most popular for B2B — it gives enough room to present the product, explain the problem and end with a clear CTA to your website or contact form.
LinkedIn strategy with commercial video for industrial companies
LinkedIn is the primary platform for B2B marketing in Sweden, and video tends to have markedly higher organic reach than static posts on the platform. A 30-second product film published by the CEO or sales manager reaches decision-makers at target companies without an advertising budget. Combine with a paid LinkedIn campaign package to reach specific job titles, company sizes and industries.
Film for trade fairs and client meetings
A commercial video serves more functions than just digital advertising. At client meetings and trade fair appearances, a well-produced product film replaces the traditional sales presentation's slideshow and makes a stronger impression. The film can be played on a screen at the stand, sent as follow-up by email, or embedded in quotes and tender documents. Full usage rights are always included — no separate licence fees for different use cases.
ROI for B2B commercial video
A product film that halves the number of initial sales meetings (because the prospect already understands the product before first contact) pays back its SEK 6,495 investment within days, not months. Calculate backwards: how much is a won B2B contract worth, and how many meetings do you need per closed deal? A film that improves the conversion rate from meeting to deal by 20% provides enormous leverage on a small content budget.
