Commercial video production for businesses

What is included in a commercial video?

A commercial video is a short video format, typically 6–30 seconds, optimised for paid ads and organic reach on social media. A commercial video from REELIFY is a complete package:

• Image production and animation — AI-generated scenes tailored to your industry, target audience and brand feel. No own footage required.
• Music and sound effects — from a licensed library, always included at no extra cost.
• Full usage rights — commercial licence for Meta, TikTok, YouTube and Google Ads, with no time limit.
• Any video format — 9:16 for Reels and TikTok, 16:9 for YouTube pre-roll or 1:1 for feed.
• Brief-based — you fill in a form (5–10 minutes), we handle the rest. No brand guidelines or pre-production meetings required.

Commercial video for Instagram, TikTok or YouTube — what works best?

A commercial video can serve several different purposes depending on where in the buying journey your customer is. REELIFY produces videos for three common objectives:

• Brand awareness — a short, visually strong video that establishes what your business does and why it differs from competitors. Typically 6–15 seconds, optimised for autoplay formats.
• Direct sales — a video with a clear product showcase and call-to-action. Works best in retargeting campaigns aimed at visitors already familiar with the brand. Typically 15–30 seconds.
• Product launch — a video introducing a new product or service. Combines brand feel with concrete product information.

The right objective determines which package to choose. The SHOW package suits shorter brand awareness videos; the SELL package provides more room for product detail and CTA.

What do you need to prepare to order a commercial video?

The process is designed to demand as little as possible from you. No own footage, no brand guidelines and no pre-production meetings are required to get started. What we need from you:

• Target audience — age, interests and buying behaviour
• Feel and tone — energetic, calm, professional or playful
• Video objective — what should the viewer think, feel or do afterwards?
• Platform and format — Instagram, TikTok, YouTube, or several

If you have a logo file, a brand colour system or reference images you would like us to use as a starting point, that is a bonus — but never a requirement. The brief takes 5–10 minutes to fill in.

Commercial video production by industry

REELIFY has produced commercial videos for a wide range of industries. Visual language, pacing and tone are always tailored to the specific industry's target audience and communication needs — a commercial video for a car detailing business looks very different from one for a health brand. Choose your industry to read more about what works in your specific category:

Commercial video formats for Instagram, TikTok and YouTube

Different platforms have different requirements and user behaviours, making format one of the key factors in whether a video performs or not. The vertical 9:16 format is the standard for Instagram Reels, TikTok and Stories — it fills the entire screen and requires that subjects and text are composed for a narrow, tall canvas. The square 1:1 format works well in Facebook and Instagram feed. Horizontal 16:9 is used for YouTube pre-roll and YouTube ads.

Producing the video in the right format from the start — rather than cropping an existing clip afterwards — determines whether the subject, text and CTA land correctly in each placement. You choose the format in your brief, and we adapt the composition specifically to your selection. If you want to use the video across multiple platforms, you can specify multiple formats in the order. Your finished video is available in your order page.

Usage rights for commercial video — what is included in the licence?

Full commercial usage rights are included in all packages. This means you can freely use your videos in organic posts, paid ads on Meta, TikTok, Google and YouTube, on your website and in email campaigns, with no time limit and no extra royalty fees. Music and visual material are licensed for commercial use.

There are no geographical restrictions on the usage rights. Videos ordered for the Swedish market can be used at no additional cost in campaigns targeting other European countries.